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Archive for the ChamberTips Category

Pay to play networking groups?

Chances are, your local Chamber of Commerce has several networking opportunities available whether they are business after-hours, breakfast gatherings or themed events. These are all great chances to meet new people and share your business with others.  The problem with these are when they become member-only, fee-based membership groups.  Paid networking groups tend to rely on referrals and really count the numbers rather than the relationships. 

Relationships take time and need to be meaningful before you can every truly pass referrals to each other. Referrals are only good if they develop new relationships, not just a quick sale to someone who may or may not be truly interested in your business. Attend the free or low cost networking functions and events but be mindful of paid groups just recruiting new faces to leech from…

ChamberTips

The principles behind networking are building relationships, not selling. By establishing true personal bonds with other people with like mind-sets, you can focus easily on their goals while they are doing the same for you. The more you focus on someone else, they more they will focus on you.

Relationships

Think about a close co-worker or client that you developed a strong friendship or bond with. Chances are, you developed a strong knowledge of who they are, how they think, what their goals are, and the direction of their business. Once you know someone at this level, networking becomes a natural occurence when they mention they have a need of some sort, chances are, you know someone who you can reccomend to them.

Needs

When you express a need whether it is a direct business need or a general personal need, others naturally want to help and probably know someone who can help you. When you meet someone new, stay focused on how you can help them. More importantly, get to know them and the business will come indirectly as they network with others.

Remember

Remember, networking is not sales, networking is building relationships that generate sales later.

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